Jupiter Hotels has undergone a period of strategic investment across the portfolio, transforming its collection of Mercure branded hotels.
CEO, Shane Harris, has committed the business to driving forward the often under-invested mid market, devising a strategy to reinvest cleverly in the Jupiter Hotels portfolio.
The strategy has seen refurbishments and redesigns across the portfolio; the development of new F&B offerings and partnerships, including the opening of Jupiter’s first Marco Pierre White branded restaurant, Marco’s New York Italian Leicester; and bold decisions to change the product offering to suit demand and audience, in more than one instance reducing MICE spaces in favour of bedrooms.
The transformation of the business and properties has been dramatic both in customer feedback and profit: Shane Harris, CEO Jupiter Hotels, said: “Two things make great hotels – great service and great design. Hotels need passionate and experienced staff like ours in place to ensure each and every guest has a memorable and happy experience. And secondly, great design, a priority often not given the attention it deserves. Design creates a unique experience that guests remember and want to return to and enjoy again and again. We have spent the last year investing in the design of our public areas and bedrooms in key properties such as our Mercure hotels in Newbury, Leicester and Edinburgh. Customer feedback on these refurbishments has been phenomenal and the business return has echoed this.”
Mercure Newbury Elcot Park Hotel: The Georgian manor house Mercure Newbury Elcot Park Hotel had an extensive refurbishment last summer transforming the 4* hotel and creating 12 new jobs. The hotel underwent a multi-phase refurbishment with the major works completed in June 2014. The first phase of the renovation transformed the hotel’s public spaces and restaurant and included the creation of The Percy Shelley Suite, designed specifically to cater for people looking for a unique wedding or event venue. The second phase focused on bedrooms in the stately, country hotel.
Mercure Leicester The Grand Hotel: Re-launching just last month, Mercure Leicester The Grand Hotel has undergone a major investment, transforming the city’s most iconic hotel. The extensive refurbishment included the redesign of the hotel’s bedroom corridors as well as the renovation of the ground floor, including the restaurant, bar, reception and fitness room. The renovation also included the opening of the brand new Marco‘s New York Italian restaurant; the first restaurant partnership of this kind for Jupiter Hotels.
Mercure Burton Upon Trent Newton Park: The grand, eighteenth century Mercure Burton Upon Trent Newton Park underwent an extensive refurbishment in November transforming the 4* hotel. The renovation included the transformation of the historic hotel’s public spaces as well as the redesign of the William Morris Suite, which caters specifically for people looking for a unique wedding or event venue.
Mercure Edinburgh City – Princes Street Hotel: The Mercure Edinburgh City – Princes Street Hotel converted all of its meeting spaces into bedrooms, bringing its total offering to 169 bedrooms.
Mercure Inverness Hotel: The Mercure Inverness Hotel, set on the banks of the River Ness in the heart of the city, has recently undergone an extensive refurbishment to transform its biggest event room, providing the ideal location to cater for all occasions. The hotel’s recent renovation also includes twelve brand new Privilege Bedrooms, which feature everything guests could wish for to relax and unwind in style from plush dressing gowns to Nespresso coffee machines.
Mercure London Watford Hotel: Mercure London Watford Hotel has renovated 100 bedrooms as part of extensive refurbishment. Other hotel investments include Swansea and Bradford with Bristol undergoing final redesigns of its public spaces and Gloucester refurbishing the impressive Lakeside Suite in the coming months.
Shane Harris added: “The impact of this strategic investment and repositioning of hotels has been significant. Clever investment and an eye to the needs of our future customer have helped transform the profitability of the hotels across our network.