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We listen… to our partners. Many of our Executive Team have private equity backgrounds so we understand what investors, hotel owners, shareholders and banks need. We talk their language and as a result become trusted long-term partners.

We apply our skills in hotel operations, property development and asset management to create sustainable long-term value and growth and to achieve our partners’ goals at every level, from individual hotel owners to full portfolios of assets.

By listening to our partners we learn from them, and our relationships become mutually beneficial and trusting partnerships.

This is how Jupiter Hotels has managed to achieve market leading returns for its partners, has turned around failing assets, has achieved highly profitable disposals of Choice Hotels and Clarion Hotels and steered the successful sale of the business to new investors in 2017.

Our partners choose Jupiter Hotels because we have a proven track record of growing profit, growing revenue, increasing value, reducing costs and achieving ROI. Our success is not reliant on the brands we operate under. We thrive with our brands, not because of them.

Our objective now is to seek out new management opportunities and acquisitions, to extend our skills across other brands and portfolios, to identify turnaround targets and to continue to drive revenue growth and efficiencies in the current portfolio.

We listen…to our guests. We engage with guests at every opportunity to improve our services, widen our offering and provide levels of staff attentiveness that can’t be matched. That’s why 92% of our guests say they would stay with us again.

At Jupiter Hotels we understand that only by constantly improving can we expect to keep our guests satisfied and coming back. We innovate by listening to guest feedback and implementing new ideas with the speed that only an empowered staff can achieve.

Jupiter Hotels operates in a rapidly evolving market and customers’ tastes are changing on a daily basis, so we have developed systems and structures which enable us to adapt quickly to what our customers tell us they want.

That’s why on average 92% of Jupiter Hotels’ guests would stay with us again, and in some of our hotels 100% of guests said they would stay again!

We listen… to our staff. The loyalty and dedication displayed on a daily basis is why Jupiter Hotels is a bottom-up organisation. By listening to and rewarding our staff for great ideas and improvements, we benefit from their passion for service.

At Jupiter Hotels we do everything we can to promote from within, to recognise the achievements of individual staff members and hotel teams, to identify new and rising talent and to empower our staff to believe they can make the difference.

We do this by operating a flat management structure in which any member of staff can share ideas with any member of the senior team. We do this by operating an open-door policy at every level. We do this by recognising and rewarding innovation. Small working parties and inter-hotel and inter-departmental knowledge sharing ensure timely communication which enables us to stay ahead of the competition.

Jupiter Hotels’ Rising Stars and staff training programmes are some of the most respected in the hotel industry. We hold an Annual Awards Ceremony for over 250 staff every year, and run competitions for innovations (Voice of Jupiter), cost savings (Show Me The Money) and F&B excellence (Chef’s Menus).

We listen and we learn from our staff, and that’s why some of our staff have been with us for over fifty years of loyal service.

Market-leading returnsTurnaround experts Proven track record

Our Executive Team.

Decades of business knowledge and experience in our small team at HQ combines with and supports our local hotel teams to excel, develop and feel empowered.


Our Services. Jupiter Hotels operates and manages hotel portfolios on behalf of investors, owners, shareholders and banks or, as we like to call them, partners. Read more about the services we can provide.

We are experts in all areas of hotel management and operations, using the very latest tools and methods to assess and monitor KPIs against the market and within the organisation. This enables us to quickly identify areas of opportunity and risk for both revenue and costs and to maximise EBITDA.

Our expertise is not limited to Revenue Management, Health & Safety, Finance, IT, Sales and Marketing, Human Resources and Food & Beverage. Our executive team team has decades of experience in property deals at the very highest level, buying and selling property assets around the world. A proven track record of successful acquisitions, disposals and value accrual, combined with market leading returns makes Jupiter Hotels the natural choice for investors, owners and hotel brands.

Our Brands.

Whether you’re travelling for business, leisure or as a family we have a Mercure hotel that is perfect for you. Our hotels are all different whilst always ensuring a consistent quality across our worldwide network.

At Holiday Inn® we believe the joy of travel is for everyone. We pride ourselves on affordable, enjoyable hotel experiences. We opened our first hotel in 1952, and today Holiday Inn is the largest hotel brand in the world.


Jupiter Hotels is very proud to have supported Breast Cancer Care for five years and raised £240,000. In 2018 we announced our partnership with Rays of Sunshine, a national children’s charity which brightens the lives of seriously and terminally ill children and their families across the UK. Throughout the year we will be organising cake sales, charity walks, runs, bike rides and much more to support this fantastic charity.

Read more about Jupiter Hotels’ Corporate ResponsibilityDonate to Rays of Sunshine here

Jupiter Hotels Limited, 2nd Floor 90 St Vincent Street Glasgow G2 5UB

0141 333 0545     info@jupiterhotels.co.uk